On Faith and Culture, Part 4: Drawing the Line 2 

Part 1: Introduction | Part 2: Flexible Evangelism | Part 3: Drawing the Line 1 

To continue our survey of biblical limits on cultural adaptation— 

The Lust of the Eyes

This is wanting what you see. We might call it materialism, in the sense of acquisitiveness: the belief that “if I can only have that, I’ll be satisfied.” 

Much of Christendom has been overrun by Prosperity Theology, the idea that God wants you to be rich. In the old days it was Kathryn Kuhlman and Oral Roberts; these days it’s Joel Osteen, Benny Hinn, Kenneth Copeland, and a raft of others. The movement has spread like wildfire through Africa, and I wonder why, after all this time, it hasn’t occurred to the attendees at these massive rallies that they’re not getting any richer. 

No, the lust of the eyes is not a legitimate vehicle for evangelism, if for no other reason that the “converts” aren’t there for the gospel at all. 

The Pride of Life 

There’s some discussion on what exactly this phenomenon is. Some interpreters focus on the word pride and assume that it has to do with personal recognition, popularity, or fame. Others focus on the word life and take it to refer to experiences or adrenaline rushes. They point to Satan’s third temptation of Jesus, to jump from the high point of the Temple, as an example. 

I’d suggest that in either case a core component is focusing on this life rather than the next—which is also the core component of the other two classes of sin. 

__________ 

In our own culture we see all three of these categories in evidence. As just one obvious example, the LGBTQIA+ movement is an extreme manifestation of lust of the flesh. (For what it’s worth, I expect the “L” and the “T” to part ways at some point, if the Lord tarries, but that won’t be a case of “the good guys” vs “the bad guys.”) 

Rampant consumerism, as illustrated by the three or four months of “Christmas shopping” and the expectation of same-day delivery of everything by exhaustive web retailers with massive warehouses scattered across the country would seem to indicate a certain presence of lust of the eyes. 

And the self-promotion typical in social media, with its obsession with likes and shares, certainly smacks of the pride of life. 

So back to our driving question: what kinds of cultural adaptation are appropriate for the evangelist, and what kinds are not? 

Well, audience adaptation of the sort that Paul demonstrated in his preaching is certainly appropriate, in the interest of making the gospel comprehensible by varying cultures. Similarly, engaging in work that demonstrates love for neighbor—such as mission hospitals, famine and other disaster relief, orphanages and schools, drilling wells—are effectively commanded by Jesus in Mark 12.31, and there’s nothing dishonest about doing those things in order to open the door for evangelism. 

But catering to lust—the uncontrolled or extreme desire for earthly things—or to self-obsession in order to present the gospel is a very different thing. We are called to enter a foreign culture, to live out grace, and mercy, and peace in ways that represent our King well, and make disciples of all nations. We must do that with honesty and integrity. 

Next time, I’d like to look at an example or two of cultural practices over which believers have had to make decisions—do I adopt the practice, or not? And why or why not? 

Photo by Joseph Grazone on Unsplash